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ASSIGNMENT ID
193723
SUBJECT AREA Marketing
DOCUMENT TYPE Dissertation Proposal
CREATED ON 12th June 2017
COMPLETED ON 5th July 2017
PRICE
$50
12 offers received.
Expert hired: Pedagogue

User Intention to Adopt Mobile Payment Services in Macau

The proliferation of mobile payment is creating increased opportunities for the seamless business process. Even though mobile payment has been adopted in several countries, this new technology has not been adopted by individuals in Macau, where the tremendous economic growth is greatly dependent on the gaming industry. This paper presents a study on consumers’ attitude towards adoption of mobile payment in Macau. By using Technology Acceptance Model (TAM) and related literature, an evaluation model is designed to analyze users’ adoption of mobile payment in Macau. This result reveals practical implication for future development and implication of mobile payment in Macau. I have input some of the content, therefore what I need is base on my previous content, modify and revise if there is any problem
The proliferation of mobile payment is creating increased opportunities for the seamless business process. Even though mobile payment has been adopted in several countries, this new technology has not been adopted by individuals in Macau, where the tremendous economic growth is greatly dependent on the gaming industry. This paper presents a study on consumers’ attitude towards adoption of mobile payment in Macau. By using Technology Acceptance Model (TAM) and related literature, an evaluation model is designed to analyze users’ adoption of mobile payment in Macau.
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