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User Intention to Adopt Mobile Payment Services in Macau (Example)

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Dissertation Proposal on User Intention to Adopt Mobile Payment Service in Macau Name……………………………………………………… University……………………………………………. ABSTRACT Mobile Payment Service (MPS) is a new technology in the market of Macau. It is a service which is majorly actualized by the use of telecommunication devices which were introduced in Macau by Telecom Operators in 1997. Since then services have been added on the mobile devices including Mobile Payment Service which has revolutionized many markets in the world. This research seeks to illustrate the intention of people in Macau towards adopting mobile payment services in their daily and business endeavours. It will investigate their acceptance towards this service and how they tend to use. This study operates on a comprehensive research model whose basis is on academic theories and literature review to analyse Consumer Acceptance (CA) Perceived Compatibility (PC) Perceived Usefulness (PU) Perceived Ease of Use (PEOU) Perceived Security (PS) and Subjective Norm and registered SIM Card What are the challenges facing mobile payment service? What is your concern of not using mobile payment? Insecurity and theft of money Do you think Macau government provides appropriate support on using mobile payment? I am not aware What is your opinion about mobile devices being the future “wallets”? Good thing? Why is it good? Bad thing? What is your concern? It will promote theft Do you think mobile payment in Macau is popular? Why or why not? I am not sure on the popularity of mobile payment service in Macau. Is there relationship between age and intention to adopt mobile payment? Yes. The method is liked by young people Does adoption of mobile payment technology affected by gender? No Does level of education affect the intention to adopt mobile payment service? Yes Does income status affect the intention to adopt mobile payment service? Yes [...]

Order Description:

The proliferation of mobile payment is creating increased opportunities for the seamless business process. Even though mobile payment has been adopted in several countries, this new technology has not been adopted by individuals in Macau, where the tremendous economic growth is greatly dependent on the gaming industry. This paper presents a study on consumers’ attitude towards adoption of mobile payment in Macau. By using Technology Acceptance Model (TAM) and related literature, an evaluation model is designed to analyze users’ adoption of mobile payment in Macau. This result reveals practical implication for future development and implication of mobile payment in Macau. I have input some of the content, therefore what I need is base on my previous content, modify and revise if there is any problem

Subject Area: Marketing

Document Type: Speech

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $230

Words 12375

Pages 45

Completed in 43 days

Expert Brian O

Client Review

The writer is to follow up your request with your instruction and will discuss with you if he has better idea on how to improve your paper. He used to submit the paper to you on time so that you won't miss the deadline of your paper submission, I strongly recommend this writer to you if you are looking for the quality paper


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