Research methods essay

There are different types of research methodologies with different pros and cons. In this essay, I will explain the importance of my research question, then dwell on the research methodologies, and practical issues that can be addressed during research. Research question The essay will focus on different research methodologies that can be used to analyse how globalosation affects a business. Importance of the Research Question Globalisation refers to the extension of operations beyond local boundaries, and it has excellent effects on how enterprises undertake their business (Steger 2017). In this domain, globalisation affects partnerships, distribution, marketing, and general other activities of a business. Additionally, the company needs to be vigilant in marketing and getting new customers, and with the current day society, this is easier using social media and other online platforms.

Global businesses need to be vigilant in understanding the latest technologies in the market for them to penetrate more in the host countries. E-commerce and web-based transactions expand the potential of companies in the global market. Thus, companies need to have adequate research and development teams to help understand new technology for them to get a significant market share in the global business. When a business goes global, there is a need for it to choose a marketing strategy (Neelankavi, 10). For example, survey-based research entails asking questions of a specific audience by the use of questionnaires, online pools to understand the market and make appropriate decisions. With the advancement in technology, such questions can be sent through emails or other online platforms.

Secondly, online or literature research entails collecting information from secondary sources to obtain an in-depth understanding of a particular topic. Additionally, experimental research may be used by which companies may try to validate certain theories. For instance, researching behavioural traits of people in a particular country can help determine the marketing statement to use for creating more customer awareness. Justification of the research method I will apply the mixed method of research to help me address my research question successfully. Notably, this method will exploit the merits of qualitative and quantitative methods while counterbalancing the disadvantages of the two methods. For instance, the data can be collected using quantitative data approaches, after which the researcher can conduct telephone interviews to obtain more detail from participants on responses from survey pools in a way which will give a better understanding of the market.

Additionally, the research may involve case studies. The mixed method of data research entails the utilisation of procedures which implement quantitative and qualitative components either sequentially or concurrently. Thus, while deciding on where to venture as a business, a company is made well aware of what people feel and think. Weaknesses of Mixed Research Method The method is complicated to plan and use. It requires careful planning to explain all the features of the investigation. Moreover, the study sample and the sequence of both the quantitative and qualitative elements should be included. Integrating the two types of data in the analysis can also be a cumbersome task for researchers. Time is a very crucial consideration, in terms of evaluating whether the project can be completed successfully within the available time.

Moreover, consideration should be given as to whether the participants are willing and able to spare time from their schedules to provide the requisite information. Additionally, during planning, we should include more time for the research in case some programs do not work as earlier planned and there is a need for extra time. Costs and resources are practical issues to be considered before research for management to know what is needed to complete the research (Fuller et al. The number of people required to complete the study successfully should be known in advance, as well as whether there is a need for a supervisor or other professional guidance. Del Giudice, M. , Arslan, A. , Scuotto, V. and Caputo, F. Influences of cognitive dimensions on the collaborative entry mode choice of small-and medium-sized enterprises.