Interational marketing (Example)

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Name: Professor: Course: Date: CONTENTS SECTION 1. FOUNDATIONS OF INTERNATIONAL MARKETING ………………….. 1 Background of international marketing…………………………………………………... 1 Preconditions for the emergence of international marketing……………………………… 1 SECTION 2. FEATURES AND OBJECTIVES OF INTERNATIONAL MARKETING …… 2 SECTION 3. STAGES OF DEVELOPMENT OF INTERNATIONAL MARKETING……….3 3.1 Domestic-market establishment ……………………………………………………………. 3 3.2 Export marketing ……………………………………………………………………………. 3 3.3 International marketing ………………………………………………………………………3 3.4 Expansion of International sales …………………………………………………………….3 3.5 Global marketing ……………………………………………………………………………. 3 SECTION 4. INTERNATIONAL MARKETING ENVIRONMENT ………………………… 4 4.1 Social/cultural environment………………………………………………………………. 4 4.2 Economic environment …………………………………………………………………… 4 4.3 Legal environment ………………………………………………………………………... 4 4.4 Political factors ……………………………………………………………………………. 4 4.5 Technological environment ………………………………………………………………… 4 SECTION 5. GLOBAL MARKETING ENTRY STRATEGIES ………………………………. 5 5.1 Global marketing strategy …………………………………………………………………… 5 SECTION 6. MARKETING MIX IN INTERNATIONAL MARKETING ……………………. 6 6.1 Types of international marketing strategy ………………………………………………....... 6 6.1.1 Global mix strategy ……………………………………………………………………….. 6 6.1.2 National Marketing Mix Strategy …………………………………………………………. 6 6.1.3 Hybrid marketing mix strategy duties and taxes imposed on imports and administrative policies both in the host and guest countries. Also problems experienced include considerable diversities as a result of the unique culture and civilization in different countries unstable political environment and diverse geography or place constraints the variation in exchange rates racism and terrorism as well as norms and ethics challenges. Work cited Czinkota Michael R. and Ilkka A. Ronkainen. International marketing. Cengage Learning 2013. Fletcher Richard and Heather Crawford. International marketing: an Asia-Pacific perspective. Pearson Higher Education AU 2013. Meissner Hans G. Strategic international marketing. Springer Science & Business Media 2012. Murphy Patrick E. "Marketing Ethics of." Wiley Encyclopedia of Management (2010). Paliwoda Stanley and Michael Thomas. International marketing. Routledge 2013. Smith Paul Russell and Ze Zook. Marketing communications: integrating offline and online with social media. Kogan Page 2011. Terpstra Vern James Foley and Ravi Sarathy. International marketing. Naper Press 2012. [...]

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A good Introduction, at least 7 points well explained and a work cited