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ASSIGNMENT ID
180491
SUBJECT AREA Marketing
DOCUMENT TYPE Case Study
CREATED ON 20th May 2017
COMPLETED ON 21st May 2017
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"Marks and Spencer Enters China" Final Case Study Assignment

After reading the "Marks and Spencer Enters China" HBR case study (https://www.homeworkmarket.com/sites/default/files/qx/16/06/14/04/article.pdf), please answer the following questions: 1. Using Hofstede's Model (as shown in Exhibit 4 and explained in further detail here: https://geert-hofstede.com/national-culture.html), identify the cultural differences between British and Chinese consumers. What are the biggest differences, and why are they important to understand when marketing internationally? 2. What considerations of style and design, color, and product quality did M&S overlook? 3. What factors influence international pricing decisions (that M&S should consider)? 4. What variables are important for M&S to consider when deciding whether to standardize or localize its global advertising and communication strategy?   Remember, your work should be single-spaced, 12-point Times New Roman (or similar) font, with 1-inch margins. Please copy-and-paste each question and place your answer below it. Since this is technically a final exam, you can allow for up to one full page length for each answer (for a maximum length of 4 pages total). You may use the material found directly in the case study, information in Chapter 19 of the textbook (it will be very beneficial if you read this chapter before answering these questions), or outside sources (but please cite accordingly) when answering these questions. Your work will be assessed on the thoroughness and creativity of your answers
After reading the "Marks and Spencer Enters China" HBR case study (https://www.homeworkmarket.com/sites/default/files/qx/16/06/14/04/article.pdf), please answer the following questions: 1. Using Hofstede's Model (as shown in Exhibit 4 and explained in further detail here: https://geert-hofstede.com/national-culture.html), identify the cultural differences between British and Chinese consumers. What are the biggest differences, and why are they important to understand when marketing internationally? 2.
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