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1549400top University of Applied Sciences Bad Honnef · Bonn Proposal (04/2017) Name: Fan Vu Supervisor: Prof. Dr. Jochen Panzer Study Program: International Marketing Management Working title: Marketing strategies in hotel business in Viet Nam Agenda TOC \o "1-3" \h \z \u 1.Introduction PAGEREF _Toc481903806 \h 22.Areas that the research covers PAGEREF _Toc481903807 \h 23.The aim of the study PAGEREF _Toc481903808 \h 24.Research Questions PAGEREF _Toc481903809 \h 35.Research Objectives PAGEREF _Toc481903810 \h 36.Research hypothesis PAGEREF _Toc481903811 \h 47.Limitations PAGEREF _Toc481903812 \h 48.Methodology PAGEREF _Toc481903813 \h 49.Table of content PAGEREF _Toc481903814 \h 410. Time table PAGEREF _Toc481903815 \h 511.References PAGEREF _Toc481903816 \h 6 IntroductionIn most industries competition has increased over the years. Therefore industries need to put into consideration and ascertain their right knowledge and the implementation of effective marketing strategies (Kotler & Armstrong 2010). The hotel industry is facing challenges such as rising operational costs changing labor conditions and escalating marketing strategies used in hotel businesses in Vietnam (3 weeks) Recommendations on marketing strategies to be used in hotel businesses in Vietnam to attract more clients: (1 week) Summary (1 week) Literature Appendix ReferencesJansen-Verbeke M. & Go F. (1995). Tourism development in Vietnam. Tourism Management 16(4) 315-321. Jones R. & Rowley J. (2011). Entrepreneurial marketing in small businesses: A conceptual exploration. International Small Business Journal 29(1) 25-36. Kotler P. & Armstrong G. (2010). Principles of marketing. pearson education. Kotler P. & Makens J. C. (1999). Marketing for Hospitality and Tourism 5/e. Pearson Education India. Minguzzi A. (2006). Destination competitiveness and the role of destination management organization (DMO): an Italian experience. Tourism local systems and networking 197-208. Pearce D. & Schänzel H. (2013). Destination management: The tourists’ perspective. Journal Of Destination Marketing & Management 2(3) 137-145. dx.doi.org Rimmington M. Williams C. & Morrison A. (2009). Entrepreneurship in the hospitality tourism and leisure industries. Routledge. [...]
Order Description:
I need to fix my thesis proposal based on my supervisor comments
Subject Area: Accounting
Document Type: Case Study
