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Executive Summary The hotel industry is becoming a very competitive with the changing business. In order to remain competitive businesses must provide excellent and customer-focused services that delight their guests since there is no business if the customers are not satisfied. Besides customer satisfaction hotels ought to run operate efficiently with the aim of minimizing costs otherwise the hotels will make less profits and they will have little or no capital to invest in new opportunities. Sales and marketing is another area that hoteliers need to be excellent in. hoteliers ought to ensure that they drive a regular stream of the given hotel’s new guests as well as driving a regular repeat visit on the existing customers. This has to be done while considering the increasing number of channels starting from the hotel’s website through to other online travel agents and social media sites. Whenever fall approaches hotels get the best hotel management systems to enable it achieve these results. The tourism sector is facing a rapid change in its dynamics since the world market is taking new dimensions and the demands for services and other amenities is changing on a daily basis. To remain viable in any given business the management should be able to understand the origin of their customers the purpose of visiting demands of their customers and the special orders and reservations that they might make and for which the hotel is ready to provide easily. As seen different groups require different amenities and hence McQuarrie hotel should be ready to cater for each of these groups in order to remain competitive enough. References Robinson P. Tourism: The Key Concepts Routledge 2012 Page S. and Connell J. Tourism: A Modern Synthesis Cengage 2013 Dallen J. Timothy V. Tourism and the Lodging Sector Routledge 2012 [...]
Order Description:
my assignment its case study but need to do in business report, and have 2 tasks. each task 750 words, so total 1500 words. The Discipline is Accommodation management.
Subject Area: Tourism
Document Type: Dissertation
