O'Bannon vs. NCAA Name Institution Lecturer Course Date Table of Contents TOC \o "1-3" \h \z \u Background of the case PAGEREF _Toc479934306 \h 3Big takeaways from the decision PAGEREF _Toc479934307 \h 3The ruling PAGEREF _Toc479934308 \h 3Do schools have to provide this new compensation? PAGEREF _Toc479934309 \h 5Are there any Title IX implications? PAGEREF _Toc479934310 \h 5Is the case still open? PAGEREF _Toc479934311 \h 5Conclusion PAGEREF _Toc479934312 \h 6References PAGEREF _Toc479934313 \h 7 Background of the caseIn 2009 Edward O’Bannon a former UCLA men’s basketball player and NCAA’s most valuable player filed a case against the NCAA accusing it of restricting trade by operating cartels that barred athletes from benefiting financially from the use of their images and names in advertisements video games and archival game footage (Cefrey 2003). O’Bannon decision to file the case was informed by the video game he saw at a friend’s place. The that suggests that the NCAA cannot license the NIL of student athletes on a team based level. Therefore the decision in O’Bannon allows the NCAA to amend its bylaws so as it can recoup NIL licensing fees from sports teams. In a nutshell college students are as good as the professional players at what they do. Hence it would be unfair and illegal to deny them the compensation realized from the use of their names and images for commercial purposes. The benefits of the O’Bannon’s decision notwithstanding colleges are still looking for appropriate ways of educating the college athletes on matters money management in order to prevent them from squandering everything they get from their cumulative earnings. ReferencesCefrey H. (2003). The Sherman Antitrust Act: Getting big business under control. New York: Rosen Pub. Group.O'Bannon vs. NCAA (United States District Court for the Northern District of California March 17 2015). [...]
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