Facebook persuasion in selling the American Dream Name Institution Professor Course Date Abstract Communication has been changing greatly in the past few decades. The biggest change witnessed in communication is that persuasive nature that communication has evolved to. People’s ability to persuade others is the most crucial thing in every day’s business (Rapp 2011). Taking an example of business settings it is very important that the employer maintains the ability to persuade employees. Persuasion is intended to attract people and colleagues towards ones ideas. Owning the persuasion power not only adds the winning power but also increases unity between people. Therefore it is important that people master the art of persuasion. Back in the year 1931 an historian American Sir Truslow Adams gave the first name to the “American dream”. This came during the great depression and people had placed a lot of hopes in the working class. According customer has the buying power. People get convinced by the shared emotion out of imagining taking a car test and owning the car while other people keep admiring it. References Adams J. T. (2012). The epic of America. Transaction Publishers. Hartmann W. R. & Klapper D. (2014). Super bowl ads.Kennedy G. A. (2015). History of Rhetoric Volume I: The Art of Persuasion in Greece (Vol. 1). Princeton University Press.Quelch J. A. & Deshpande R. (Eds.). (2004). The global market: Developing a strategy to manage across borders. John Wiley & Sons.Rapp C. (2011). Aristotle's rhetoric. Stanford Encyclopedia of Philosophy.Ryan T. & Xenos S. (2011). Who uses Facebook? An investigation into the relationship between the Big Five shyness narcissism loneliness and Facebook usage. Computers in Human Behavior 27(5) 1658-1664. Sawhill I. V. & Morton J. E. (2007). Economic mobility: Is the American dream alive and well?. Economic Mobility Project.Walton D. (2007). Media argumentation: dialectic persuasion and rhetoric. Cambridge University Press. [...]
Topic: What type of persuasion do people on facebook use to sell the American Dream? Case study: Look at how the ads on facebook portray success. How do they present the American Dream.