Linking news story to marketing concepts

When testing, the tool discovers DNA structure after placing in water. Buiting et al. , (2011) says cancer is rated as one of the killer diseases and the innovation will be a major boost in the health sector. Most of the patients discover they have cancer when the disease is in the late stages thus containing it is a hard task. The story taps on using an accurate sources. Marketing concepts Dibb et al. , (2005) identify marketing concepts as strategies that companies tap on to satisfy the needs of the clients, increase sales, generate maximum profits as well as outwit other competitors in the market. The three fundamental marketing concepts include; production, product and selling concepts. Production concept entails coming up with products that are readily available and also of high quality.