Biology Respiration and Photosynthesis Chemistry

Keywords: socio cultural environment of business in india International Business Introduction India has emerged as a potential and a diversified market for the Western organizations and other international investors. Earlier creating a company in India was a challenging task, but economic reforms, earned by different Indian government authorities over a period, have smoothen the span of entry for Western multinationals and other business magnets. Still it is considered difficult and a new proposal to do business in or with India, mainly because of its different business and socio- economic culture. European multinationals/ investors working with India up to now had to look at major changes in their business style to be able to serve effectively with their customers.