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Kelly Salon Case Study Stage I (Example)

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Name Tutor Institution Date Examining and Describing the Business Environment Kelly’s saloon started as a barbershop and over the years it has expanded immensely even including hairstyling for both women and men. The tremendous growth in the business is evident as the business has grown to three hairstyling stations three barber chairs and a shampoo station. However amidst the expansion and rise in profit margins Kelly’s saloon is currently experiencing a lot of competition. Over the years many barbershops have been opened up at close ranges and still rumors have it that there is imminent Hair Cuttery that is to be opened five miles away. Besides across the street there is an expensively established spa where both hairstyling and manicures services are offered. Additionally few miles away from Kelly’s shop is a home that seems to be offering the manicure services. The above are indicators is known. Kelly should also gather adequate information about various suppliers and know the average cost of their products and the after-sales services offered. Data of the available customers well analyzed will enable Kelly to come up with appropriate marketing strategies. The trends from monthly analyzed profits will enable Kelly to come up with remedial measures of improving the operations of the business appropriately. In conclusion the business will hence be able to operate effectively by maximizing output while minimizing costs. The entire operation will be smooth and efficient (Anna 2015). Works Cited "International Business Strategy." 2017. Jackson Stuart E. "Five secrets to success in business strategy." Journal of Business Strategy vol. 33 no. 2  2012. Manning Anna. "How Data Can Benefit Your Small Business." Databases for Small Business  2015 pp. 1-15. Marren Patrick. "The devil's dictionary of business strategy Volume II." Journal of Business Strategy vol. 33 no. 6  2012 pp. 47-49. [...]

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7/8/2016–Rev 11 Kelly's Salon Case Study In 1995, Kelly's Salon was opened by Kelly Kostanzain a strip mall near the College campus. Kelly's Salon started as a barbershop with one chair. Over the years, Kelly has expanded her business to include hair styling for both men and women. Her business has grown to three barber chairs, three hair styling stations, and a shampoo station. In response to her customers’ requests, Kelly would like to further expand her business by adding two stations for manicures. The small gift shop next door to her has recently come up for sale, and she is thinking about acquiring that area for manicures. When Kelly's Salon first opened, it was the only barbershop within a ten-mile radius. It was one of the first businesses to open in the strip mall where it is located, and the number of customers has increased each year. Over the years, a couple of other barbershops have opened around the area, and there is news that a Hair Cuttery (offering men’s and women’s haircuts and styling only) will open about 5 miles away. In the shopping center across the street, an expensive spa has now opened where hair styling is offered along with manicures. Just around the corner from Kelly's Salon is a home with a sign offering manicures. While Kelly's Salon continues to grow and profits are increasing, Kelly is sure that she could improve her operation in the areas of scheduling, supply ordering, inventory management, collecting customer information, and marketing. Customer and Employee Scheduling: Currently, Kelly takes appointments by phone and accepts walk-in customers on an as-available basis. If there is a vacancy in the schedule, she is happy to have a walk-in customer for that time slot. As her business has expanded, Kelly has found that keeping track of which employees will be working at any day and time, and matching that with customer appointments has become almost unmanageable. Until recently, she has been comfortable with allowing staff to decide what days and times they want to work, and most of them are part-time. So far, little effort has been made to find a substitute if one of her employees cannot come to work. Now, Kelly has recognized that she is turning away a significant number of walk-in customers, and at other times, her staff is not busy at all. It seems to Kelly that she is very busy on Saturdays, and that Mondays are slow days, but she has no real data to use to make a schedule for her employees. She would like you to help her improve her process for scheduling staff and customers. Inventory Management: Now that she has employed four part-time barbers, six part-time stylists, and two part-time shampoo girls, and is contemplating adding at least two manicurists, Kelly is also concerned about maintaining an adequate stock of supplies. It has become difficult for her to keep track of what supplies have been used and what needs to be ordered. She knows that if she runs out of shampoo or hair spray, for example, that she will not be able to serve her customers. She makes notes to herself and sticks them on her office message board to remind herself to place orders, but she only knows to do so when one of the employees tells her that the last container of a product has been taken from the supply cabinet. Many times, the shop is very busy and either the employee forgets to tell her, or she forgets to make a note. Kelly is happy her business is growing, but the chaos of making sure there are adequate supplies is creating a great deal of stress for her. Supply Ordering: Even if Kelly successfully keeps track of the supplies that have been used, she really does not have time to place orders to her suppliers. Over time, she has noticed that the prices she is paying seem to be going up quickly, but she has no way check to see if she could order supplies at a lower cost. She is wondering if she could save money by finding lower-cost suppliers, suppliers who offer 7/8/2016–Rev 12 free shipping, or suppliers who sell in bulk. It has become apparent that Kelly's Salon needs an improved supply ordering process. Customer Information: There are some regular customers who come to Kelly's Salon, and Kelly recognizes them, but often cannot recall their preferences. Several of these customers have called requesting appointments with their favorite barber or stylist, and, while Kelly knows this is important to them, she cannot assure the customers that it will be possible. Many of her barbershop customers come in every two weeks, while most of her customers who want a haircut and style are more likely to visit a few times a year. Kelly would like to know in which category each of her customers fall. She is also seeking your help in finding a better way to document the process of maintaining customer preferences and personal information. Marketing: Kelly would also like to contact her customers and keep them coming back, but currently she has no way to do that. She would also like to make sure when she contacts each customer that she is doing so appropriately. She would also like to provide special offers such as coupons around the time of their birthday, believing that these types of marketing efforts would increase her repeat business and her profits. She would also like to reach more new customers, especially as she expands her business. Kelly's Salon uses very little marketing except word-of-mouth, and essentially still operates the same as it did in 2000 when Kelly opened her one-chair barbershop. Kelly’s Salon is a for-profit business and must cover its variable costs, fund future improvements and produce a reasonable profit for the owners. Kelly would like to expand into the gift shop area next door, and improve her current management practices. She also believes that she could actually increase her profits if she did a better job of marketing in combination with better scheduling and management of her supplies. Kelly’s Salon currently uses non technology. There is not even a computer in the back office. Kelly has hired you to help her with determining how she could apply information technology to help her manage her growing operation. Throughout this course you will assist Kelly with analyzing her business and applying a technology-related solution to improve the operation of Kelly's Salon. Your advice will be based on the business practices discussed in the class and the course materials to help her increase revenue, keep the business running, and bring the business into the 21st century. Note 1: You will be looking for a technology solution. While installing a tea and coffee bar may attract new customers, it is not a technology solution. Note 2: As you approach the assignments, you will find it helpful to think about your own experiences with a barbershop or styling salon. Making a trip to a local barbershop or salon may help you think about the processes, challenges, and opportunities. Identify and explain the next steps in implementing the solution (Stage 5)The case study and assignments address the Course Outcomes to enable you to: STAGED ASSIGNMENTS There are four staged assignments which use the Case Study and are designed to follow the relevant course topics in the class schedule. The weight of the assignments is shown in the Course Syllabus. The Purpose of the Assignments This case study specifically addresses the following course outcomes to enable you to:•analyze business strategy to recognize how technology solutions enable strategic outcomes analyze internal and external business processes to identify information systems requirements identify and plan IT solutions that meet business objectives 7/8/2016–Rev 13 due dates are shown with the Assignments. Upon completion of these assignments, you will have performed an array of activities to demonstrate your ability to apply the course content to a “real world situation” to:•Analyze the business environment and justify Kelly's selected generic strategy and process for improvement onstage 1 Project: Business Environment Analysis (Word document with analysis)•Determine the functional (business) requirements by analyzing inputs, processing and outputs for the process selected for improvement, using the process model provided categorize

Subject Area: Technology

Document Type: Dissertation

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Words 825

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