At present, with the progress modern technology, the earth tends to be a worldwide village. It is very convenient to get in touch with people from a different nation by telephone, fax or perhaps on the internet. Therefore , organizations get more in order to sell their products overseas.Nevertheless , as we all know, distinct countries have their own exceptional cultures. Hofstede who is a pioneer of comparative intercultural research details culture because the collective programming with the mind which in turn distinguishes the members of one category of people from another (Henk, Frederick Soeters and Peter Ester 2004, 34). Owing to varied company managing, languages along with customs, ethnic conflict can arise from communication among people of numerous cultural qualification. This article tries to present the main aspects of cultural misunderstanding during combination cultural business and then get some methods to avoid or mitigate..
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