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Public Relations - Case Study Questions (Example)

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Students Name: Tutors Name: Course: Date Due: Public Relations Campaign Introduction There is dire need to create a children’s museum. Below is a campaign plan to make the plan effective. The plan constitutes of the objectives internal and external publics strategies and tactics the benchmark needed measures during preparation implementation and impact phase and a preparation for the evaluation face. Purpose This plan is designed to provide a strategy for the campaign for the opening of a new children’s museum on 15’Th June 2017. Creating a public relations campaign plan is deemed a necessity by the board of governors of the museum as a way of satisfying the dire need to open a children’s museum. Objectives To sensitize people on the need for opening a children’s museum To create an out of class learning center to break class monotony. Promote children’s learning activities through practical learning. Improve children’s learning maintain the information they have. The third and the last evaluation levels is called the advanced evaluation level (Wilcox Dennis L et al.). The level entails measurement of people’s change in opinion attitude towards opening of the museum and their overall change in behavior. Work cited Ali Moi. Public Relations. Oxford Heinemann Library 2006 .Bernays Edward L. Public Relations. Norman University Of Oklahoma Press 2014 .Broom Glen M and Scott M Cutlip. Cutlip & Center's Effective Public Relations. Upper Saddle River NJ Prentice Hall 2009. Lattimore Dan L. Public Relations with Dvd. Burr Ridge: McGraw-Hill Humanities Social Sciences & World Languages [Imprint 2006. Print. Lloyd Herbert and Peter Lloyd. Public Relations. Sevenoaks Kent Hodder And Stoughton 1989. Oliver Sandra. Public Relations Strategy. London Kogan Page/CIPR 2010. Theaker Alison. The Public Relations Handbook. Abingdon Taylor And Francis 2016. Wilcox Dennis L and Bryan H Reber. Public Relations Writing And Media Techniques. [...]

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I need help in completing a few case study questions for my public relation class

Subject Area: Public Relations

Document Type: Dissertation

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Words 1100

Pages 4

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