Advertising isn't just an economic sensation, but also a ethnic phenomenon, which is a kaleidoscope, the representation of public culture. Linguists Wallace called the advertising as the most culturally characterized communal language among all the discourses. Culture is a compound entirety, and every community has its own unique culture. And dialect can be an important part of culture, which mirrors the annals and cultural history of a country, as well as contains the nation's life style and thinking style. That is to say, the introduction of language has accumulated considerable culture, the writing of which demonstrates the most serious connotation of culture. Thus, as part of language, inevitably, advertisement terminology can be inspired by culture.
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