Selection" argues that fashion as a power in culture, collective selection substitutes category differentiation as a purpose for its active change. The elites (buyers and designers) will be the ones that move but do not impact the style system thus leading to collective selection. This occurs because customers and designers are intertwined in a mesh of an uniform culture where they read the same trends and also have the sort of influences to each other. The collective selection forms part of a fresh movements towards newer likes with driving makes of fashion being historical continuity (newer fashions arising from older ones), modernity, collective flavour from social relationship and finally internal motives which Blumer (1969) acknowledges but will not favour. From his exam, he observes fashion as a central make that affects cultural sociology.