In today's competitive business business, travel and tourism industry is one of the world's biggest and fastest growing market sectors. Now Folks are going for leisure, recreation, business purpose and the majority of them are going as part of their employment than ever before. Tourism has become a popular global leisure activity. Matching to US World Tourism Organisation (UNWTO, 2009) there were over 922 million international visitor arrivals in 2008, with a rise of just one 1. 9% when compared with 2007. Now travel and tourism industry is becoming one of the most significant and dynamically growing sectors of economic establishments. A country can earn an enormous amount of foreign currency by travel and travel and leisure.
Financial marketplaces are mechanisms (formal and informal) that allow people to trade financial securities, goods and other items of value at a price. For many years now, these markets have contributed positively to the development of a nation's economy, but their constant efficiency has been debated by scholars. Among such reviews is Eugene Fama (1970) which facilitates the assertion that financial marketplaces are "efficient" (that is, a market which prices always completely reflect available information).
The Efficient Market Hypothesis (EMH) views prices of securities in the financial markets as totally reflecting all available information. This theory of effective capital marketplaces is reinforced by the academic field of financing. However, the validity of the hypothesis has been questioned by critics in recent years.