Apple Customer Experience Management

It is a technologically initiated company that is working towards the development and the production of high technology gadgets that are currently used in the world. Apple has been doing a great job towards the development of high technology gadgets and also developing the best practices aimed at bettering the lives of its customer. The customers’ rights and customer satisfaction are one of the major responsibilities that Apple has developed a coherent plan aimed at meeting the diverse needs of its esteemed customers. The main aim of this study is to identify the various ways that Apple Inc. is working for the development and the promotion for the best customer experience management in the organization. Some of the interviews that show how Apple Inc.

completely relies on the social media sites and the online platform to show the way at which the needs and the services that they perceive should be included in the company and also some of its views and reviews. Customer A interview (John, 27 years, employee) • Do you know Apple Company? • Yes • Where did you first get to know about it? • On Facebook • What do you like about Apple products? • Phones do not hang • Which product do you use? • iPhone 7 plus • Where did you buy it from? • Apple dealer • Have you ever encountered any challenge with it? • No • Were you helped in our care center? • I have never contacted them Customer B Interview (Jack, a student of UQ) • Do you know Apple Company? • YES • Where did you first get to know about it? • On Twitter • What do you like about Apple products? • Fast operating system • Which product do you use? • Apple iPhone 5s • Where did you buy it from? • Apple dealer • Have you ever encountered any challenge with it? • Yes, its battery got hot • Were you helped in our care center? • Yes it was resolved This interview shows how the customer using Apple products are fully satisfied with the products that they have and which are being sold in the market.

It shows how the online platforms such as the social media platforms are being used to ensure that customer satisfaction in the company solely relies on the online platforms making it a great adventure that can be used to change the customer satisfaction in the company. Customer C Interview (Cate, Nurse, Victoria Point Hospital, 38 years) • Do you know Apple Company? • YES • Where did you first get to know about it? • On an internet ad • What do you like about Apple products? • Global brand • Which product do you use? • iPhone 8 Red • Where did you buy it from? • Apple website shipping • Have you ever encountered any challenge with it? • No • Were you helped in our care center? • No problem yet Customer D Interview (Smith, teacher, 29years) • Do you know Apple Company? • YES • Where did you first get to know about it? • From a friend • What do you like about Apple products? • High and excellent operating system • Which product do you use? • Apple laptop • Where did you buy it from? • Apple dealer shop • Have you ever encountered any challenge with it? • Yes • Were you helped in our care center? • Yes I got the help I needed and I am satisfied.

Apple uses the same commands and views from the online sources to determine and ascertain the quality of the services provided and also making any change that is required to make the operations in the business run successfully and with ease. Basing on the comments and the basis that the company gets from the various set online platforms, it can be said that Apple is working based on the needs of the customers and what the customers need is eventually what they provide to them (O’Grady, 2009). Conclusion Apple Inc. is a successful company in the business world. Much of its success is drawn from the fact that it can meet its customer's needs and demands with ease through the development of a well-articulated plan that is aimed at bettering customer satisfaction.