Integrated Marketing Communications (IMC) is one of the most important nowadays' promotional techniques, incorporating various different kinds of promotional elements, referenced as the promotional mixes. Because of the several views of independent authors examining and defining these elements, various promotional mixes, including various elements happen.
Despite the differences in meanings, the purposes of all promotional mixes stay the same - provision of a couple of tools used for campaign that could be adhered to certain situations on the market. These circumstances could be defined depending on various factors, such as levels in company's product's life pattern, company's willingness to communicate with its customers, company's will to keep long-term relationships with its customers, etc.
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Keywords: honest issues information systems, ethics ict
What ethical, interpersonal, and politics issues are increased by information systems?
Ethics identifies the ideas of right and incorrect that individuals, performing as free moral realtors use to make options to guide their behavior. It and information systems increase new honest questions for both individuals and societies because they create opportunities for strong public change.
Like other solutions, such as steam engines, electricity, telephone and radio, information technology may be used to achieve social progress, but it may also be used to commit crimes and threaten cherished social values. The development of information technology will produce benefits for most and costs for others.
Ethical, sociable and politics issues are directly linked.