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GoPro's Struggle for survival in 2016 (Example)

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GoPro’s Struggle for Survival in 2016 Name Institution Identification of the Issues GoPro expanded from homemade camera tethering and plastic case vending in 2004 to action camera vending with $350 000 of sales in 2005. The company’s exponential growth continued to a point where it was recognized as one of the top sellers of consumer electronics across the world in 2015 with revenue of $1.6 billion. Within just months of the company’s initial public offering its shares traded at $98 in 2014 October. Despite this massive growth within a relatively short period of time GoPro experienced major drawbacks in its business operations in 2016. Its revenues went down by 31% its net income dropped by 128% and shares traded below $10. GoPro’s major strategy entailed diversification into several related businesses such as drones and taking its products to the market. While there are many players in the camera industry one thing they cannot replace is the experience of using the GoPro action camera. The company has established itself more as an adventure sports brand than a manufacture of cameras. The company should emphasize on this strong branding and use it as a competitive advantage to deal with the increasing competitive rivalry in the industry. References Carree M. A. & Thurik A. R. (2010). The impact of entrepreneurship on economic growth. In Handbook of entrepreneurship research (pp. 557-594). Springer New York NY. Delmar F. McKelvie A. & Wennberg K. (2013). Untangling the relationships among growth profitability and survival in new firms. Technovation 33(8-9) 276-291. Teece D. J. (2010). Business models business strategy and innovation. Long range planning 43(2-3) 172-194. [...]

Order Description:

What are the two biggest strategic issues facing GoPro and how should it respond? The paper will be graded using the posted rubric. The paper should: Be APA formatted (double-spaced, Times New Roman 12pt font, 1” margins) Include a title page (but no abstract) Meet all requirements listed on the rubric

Subject Area: Business

Document Type: Dissertation

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $45

Words 825

Pages 3

Completed in 2 days

Expert Samuel M

Client Review

Great as always

Positive
08.05.2019

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