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Mini Case 4- The Royal Dining Membership Program Dilemma (Example)

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MARK 385 – Services Marketing Case Preparation Chart – Individual (2 marks) Read the case & answer the following: What is your role in this case? Who are you? POSITION: My role in this case is conducting a Mini case analysis of The Royal Dinning membership dilemma. KEY FACTS – identify the most relevant information in this case (3 – 5) The most relevant information in this case in assessing and implementing successful service strategies. Hong Kong Grand Hotel developed The Royal Dinning membership program has a business strategy that will help the company in maintaining its competitive advantage attracting new customers and increasing the company’s overall revenue. The program in running its business operations. Service strategies can help the company improving customer satisfaction increasing customer loyalty increasing competitive advantage and improving the marketing position. The company should have mobile payment options for the services offer since this will help the company to analyze the customer data and check the purchasing trends of customers. This is helpful since it will the company to make recommendation on products and services based on the customer purchase history. The recommendation can include increasing the stock of the goods if they goods are purchase regularly by customers. Reference Hoffman K. D. & Bateson J. E. (2010). Services marketing: concepts strategies & cases. Cengage Learning. [...]

Order Description:

Each student (not involved in the case analysis team) will complete an individual mini-case analysis using the attached template. For all case studies, every student (not involved in the case analysis team) needs to complete a mini-case assignment (2 pages) (point form is acceptable). The mini-case assignment need to include an intended post to the online discussion. Students are required to submit the mini-case assignment into the drop box by 8:30am pst the date the case is scheduled. Mini-case assignment must include analysis, alternatives and recommendations. The attached template for the individual case preparation notes should be used. *** Case-they-royal-dining-membership-program.pdf ( this is the case study ).. m385Case-online-s2019 docx (the whole assignment instruction).. you are doing Mini-Case Analysis. it is on page 5... but I copied it into this file ( Mini case.docx ) > check the Case Analysis -- Rubric for Assessment to get the full mark... Case-Analysis-sample.docx this is a team case Analysis sample, but you only need to do is analysis, alternatives and recommendations because it is an individual one... Case Preparation Chart.docx and this is the Case Preparation Chart that you must do (chapters 1 – 4, 5,7,8,9,10,12) with APA references and in-text citation

Subject Area: Marketing

Document Type: Dissertation

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $65

Words 1100

Pages 4

Completed in 2 days

Expert Topwriter022

Client Review

Never disappoints! Smart Writer does excellent work and is easy to work with.

Positive
07.17.2019

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