Medical Departures International is a website developed to help people find compare and also book appointments with many different doctors in 13 countries. The website therefore makes it easier for a person living in one country to travel to a different country in order to get medical dental or even surgical care. This care might be the same or greater than what they can receive in their own country. Affordability better access to health care services as well as a higher level of quality care is the reason why people travel for medical care. Medical Departures International as a medical tourism travel agency that helps people seeking health care has employed marketing principles which have identified the specific needs of the clients and guides provision of services that fulfills those needs. The marketing concept is where the business directs its entire efforts to satisfy customers at a profit (Perreault such as Facebook Instagram and LinkedIn. In this way the business connects with customers increases awareness about Medical Departures and boosts the performance of the business. The company also offers free quotes for medical insurance online and other costs quotes. The website does all the work in reaching the client. They have given all the information that a customer needs to know and therefore bookings can be done from any place convenient for the customer. The website enables people to find a clinic compare reviews and prices. The customer is then able to book an appointment on their preferred clinic. Therefore the services offered the promotion and a way to reach the customer's place are the controllable variables and they work together to satisfy the customers. References Perreault W. D. Cannon J. P. McCarthy E. J. “Essentials of Marketing: A Marketing Strategy Planning Approach.” McGraw-Hill Education (2017). Medical Departures https://www.medicaldepartures.com/ [...]
Visit the website for Medical Departures International to learn more. Then, answer the following questions. 1. As explained in your textbook, the marketing concept means that an organization directs its efforts at satisfying customers at a profit. How does Medical Departures International work to deliver superior customer value? See your textbook for more discussion on the interplay between the marketing concept and customer value. (50 points) 2. What is the marketing strategy implemented by Medical Departures International? Discuss both the target market and the related marketing mix. Provide specific examples from the website in your answer. (50 points) Source: “Click Here for Hip Surgery and a Holiday” by Ari Altstedter, Bloomberg Businessweek, July 16, 2018, p.19-20. Tips for Writing an Analytical Paper 1. Define the marketing principles used in your answer. In other words, demonstrate that you read the assigned readings. 2. Analysis is NOT the same as opinion. Analysis is based on facts and principles. You organize your answer around the marketing principle(s) that is(are) relevant to the analysis. Example: A target market is a homogeneous group of customers that the company chooses to pursue. Starting with this core definition as your guide to analyzing who is the company’s target market, you must find evidence of how the customers in the group are similar (homogeneous) as well as evidence that the company is pursuing them. Notice that the definition guides you in determining which facts are relevant and important. Connect the relevant facts to the definition. 3. Edit your answer before submitting it. Correct all errors (grammar, organization and spelling).