Surgery and a holiday case study

Document Type:Case Study

Subject Area:Marketing

Document 1

Medical Departures International is one of countless businesses that tirelessly work to deliver superior customer value. Medical Departures International is a multinational medical company which mostly carry out medical surgeries to patients mostly to rectify damaged body parts or to improve the appearance or functionality of some body parts. It operates in various countries such as Costa Rica, Brazil, India and Thailand. However, the company has heavily invested in international marketing and medical tourism which has made it one of the key players in the international medical business. It has succeed in the international business because of its distinguished strategies which are aimed at delivering superior customer values. Motivation is one of the most important altitudes that each employee can bring in his/her work place.

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