NameCourse instructor Course Date The LV company information and the VRIO framework analysis The LV Company is the 19th world best company. This company is involved in the selling o commodities like handbag suitcases and many other things. Its trunk is simply made by hands. Every trunk contains the serial number and making it can consume as much as 60 hours. Most of this company’s product make use of Monogram canvas and brown Damier materials. Mostly LV supplies its product via its website. The company uses famous artists musicians models and even actors to advertise its products (Mathur et al pp 473). The company also makes use of media and magazines to advertise. It has had various collaborations in the past. The LV Company has tried his best to prevent counterfeiting for example I once sued Britney spears for violating these laws which she did in one of her some interviewees might not be willing to release some information that might be very crucial therefore end up altering the investigation. Despite having such problems the advantages outshine the weaknesses and this might attract other firms to take up the mantle. Work cited Jugdev Kam and Gita Mathur. "Project management elements as strategic assets: preliminary findings." Management Research News 29.10 (2006): 604-617. Mathur Gita Kam Jugdev and Tak Shing Fung. "Intangible project management assets as determinants of competitive advantage."Management Research News 30.7 (2007): 460-475. Miller A. (2015 March). Arctic climate change brings opportunity challenges. Alaska Business Monthly. Rowe W. Glenn and James G. Barnes. "Relationship marketing and sustained competitive advantage." Journal of Market-Focused Management2.3 (1998): 281-297. Sullivan T. (2013 August). China tests ‘most economical solution’ for shipping to Europe through Russian Arctic Wiklund Johan and Dean Shepherd. "Knowledge‐based resources entrepreneurial orientation and the performance of small and medium‐sized businesses." Strategic management journal 24.13 (2003): 1307-1314. [...]
The LV case is located down to the last case in the case pack, and there are two assignments in this order. 1st: One-page Introduction and One-page VRIO Framework Analysis. The introduction needs to cover the LV company info from the case and the work that my team is going to do (details are showed in 'BUSI7000GroupWork); the VRIO Framework Analysis for LV company needs to be done based on the VRIO framework theory (some is showed in '6_Internal', but you can also google that theory). 2nd: the file named 'ResearchProposal' needs to be paraphrased.