Keywords: effective communication cycle, communication cycle The success of any business depends on effective and effective communication. It takes place among business entities, within organisation and between group of staff, owners and employees, companies and customers and also between people within the company. Communication is a way of transmitting information and making oneself realized by another or others. It is a major challenge for managers because they are responsible for providing information, which results in effective and effective performance in organisations. It's important in building and retaining relationships in the workplace. (Kristina L. Guo and Yesenia Sanchez, 3/9/2005) Effective communication within the medical care setting is vital to facilitate advancements in the exchange of information between team members.