Wal Mart Case Study

The establishment of an omnichannel strategy allows the entity to offer variety and an exquisite convenience in the shopping experience. Amazon, on the other hand, operates on a business strategy that focuses on enhancing the consumer experience through their excellent value chain that seeks to satisfy the consumers (Chopra, 2). The capacity of the organization to consistently evolve against the market dynamics enables it to offer a new paradigm for the changing consumer attitude and preferences. Amazon’s distribution networks play a pivotal role in enhancing their value chain competency and create unmatched convenience for their consumers at affordable pricing. Question Two Wal-Mart and Amazon enjoy a significant customer base with the capacity to influence the consumption patterns in the retail sector.