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Wendy kaufman Essays

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Case Study: Snapple Brand Audit
The reason for this article is to execute a brandname audit for the brand Snapple by analyzing the brand's portfolio and also by exploring consumer perceptions and the companies that have managed Snapple. Snapple Brand Snapple is a brandname that was founded by three acquaintances who realized there were more opportunities with fruits then just consuming it. Their capability to see more prospects in fruit launched the start of non-carbonated beverages within the United..
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