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Visual metaphor Essays

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Advertising communication
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Advertising clutter
Advertising Muddle Is Ubiquitous In Our Lives Multimedia Essay
Today, how do one measure the efficiency of advertising when there can be an overloading presence of product alternatives, features, media channels and communications? Advertising clutter is ubiquitous inside our lives, where we are exposed to more than five thousand commercial concept daily ranging from commercial to logos on retail chains, yet, only significantly less than one-tenth of 1 percent are able to recall a specific brand or product when being asked (Vitberg,..
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