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Qualitative research
Cluster Analysis in Marketing Research
Q5. Describe cluster research with 2 good examples related to marketing research? Ans: Cluster Analysis: It is the activity of grouping a couple of objects so that objects in the same group tend to be similar to one another than to the people in other groupings. Example 1: Kind of customers choose the restaurant Family, Entertainers, Singles etc Example 2: Kind of customers that choose the restaurant based on their food choice. Vegetarian/Non vegetarian Mexican,..
Knowledge management
Management system
Organisational culture
Managing Culture In Business Management Essay
The idea of culture has been a significant and popular part in the study of organisational research. It is presumed that strong organisational culture is symbolic of excellent management which organisations own (Peters and Waterman, 1982). Hence analysts are desired to analyse this question: can cultured be supervised? The effort of this article is to analyse this question of great importance. It could be necessary to focus on the key aspects rather than provide an all-encompassing..
Benefits Of Direct Marketing On Consumer Patterns Marketing Essay
Direct marketing is a method where the company sells right to customers through the internet or mobiles or even through personal advertising. The study has an analysis about the direct marketing techniques and their benefits. The exploration is aimed at knowing the impact of the benefits on consumer manners through knowing their respond about the advantages of immediate marketing and email. The effect shows that many people don't send reviews because they are annoyed from..
Fried chicken breast
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Fried chicken
Chicken breast
Customer Service in KFC
Mystery shopper or puzzle shopping is tool that that used by market research. Puzzle shopper are work for the watchdog organizations or market research company. Mystery shopper job exist are to measure the quality of service, compliance to regulation and also to accumulate information about their products. The enigma shopper individuality is as yet not known by the establishment being examined. Puzzle shopper perform task are like investing in a product or service, registering..
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