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Swatch group Essays

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The Case Study Of Watch Brand Marketing Essay
Introduction There are numerous ways to draw in consumers to acquire products, for example, price, advertising, word of mouth, branding, etc. However, before appealing to customers to consume, the considerations that companies have to attain have found the right customers, aiming at the right market and using correct strategies and solutions to review and promote their products. The market nowadays is not homogenous but diversified. Competition is also not only within..
Brand awareness
Marketing strategy
Business And ONLINE MARKETING STRATEGY For Swatch Marketing Essay
Swatch is one of the most successful brands of the Swatch Group. Its first line of plastic material quartz analog range was launched in 1983, and went to become a global phenomenon. It is a cost effective, classic wristwatch, produced in endless bright, appealing designs, and even became a cult collectors' item. Swatch has loved this success because of its innovative design and quality, with a perfect online marketing strategy for its target audience. It is a hot collectable..
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