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Selective distribution Essays

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A marketing channel
A marketing channel Introduction "A marketing route can be define as the structure linking several individuals or organisation trough which something or service is made available to commercial end user or consumer"(brassington. F and prttitt. s, 2003)1. The intermediaries such as real estate agents, wholesalers and merchants play an important role along the way of getting products and services to the end end user, i. e. the consumers. In conditions of the four major..
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