Youngs Seafood, based in Grimsby, is the UK's leading fish brand and one of the very most renowned brands in seafood with returns greater than £300m yearly and a custom that spans more than 200 years. Part of the Foodvest group, a £1. 1bn Western seafood and iced food business, Youngs is a high 25 food brand and advantages from a sales development of around 20% each year. (Young's Seafoods, 2009) To commence, do not mistake marketing with sales. From the common error for any business..