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Russian standard Essays

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Global Marketing And Expansion Into The US
Introduction Roustam Tariko, founder of the Roust Holdings planned to establish a brand that will set up new standards of top notch quality for new variety of global Russian brands. Traiko focused on setting up the standards by something which is distinctive due to its Russian Heritage so that Russians can take pride in it, and also to fulfill this requirement vodka was the obvious option as it is developed in Russia and strongly associated with the country. Tariko launched..
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