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Psychic distance Essays

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Understanding The Definition Of Internationalisation Systems Business Essay
Internationalization consists of standardized products or service through internationally standardized marketing and creation processes that aim for standardized customer needs. Internationalisation can be described as "the process of increasing engagement in international procedures" (Welch & Luostarinen, 1988: 36). Another definition proposed by Calof and Beamish (1995: 116) denotes internationalization as "the procedure of adapting businesses'..
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