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Ambush marketing
Mass media
Ambush Marketing A Sport In Itself Media Essay
Abstract With ambush marketing, being a two dimensional concept - many experts measure the threat it poses to commercial sponsorship, and more note its digital necessity and advocate its desirability in modern competitive business - it is needed to analyze whether it really is an immoral or an imaginative practice. Ambush Marketing: A Sport in Itself Introduction Sponsorship of large sporting & ethnic events has turned into a major marketing communication..
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