Attitude and Intent toward Mobile Advertising
3. Research Framework
3. 1 introductions
In the research the factors will be considers as that entertainment trustworthiness; discomfort and informativeness will be the significant factors affecting respondents' behaviour toward mobile advertising. They use frame of mind as a based mostly variable and consider the antecedents of advertising value as factors of attitude in their platform. (Chakraborty, Lala, & Warren, 2003)In comparison to other advertisings,..
The Advantage Of Mobile Marketing
Today, marketers have found it increasingly more difficult to draw in and hold on to their target audience. This is due in part to the impersonal one-way mother nature of traditional mass-media, and partly to the fragmentation of the marketing environment. Furthermore, consumers are no longer impressed with magnificent promotional initiatives and mind boggling special effects, instead they are now thirsty for information and are even willing to pay for it (Haig, 2002).