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Evolution Of Advertising And Entertainment Consumption Habits Media Essay
The Marketing & Entertainment (M&E) sector includes the creation, aggregation and circulation of content, more specifically reports, information, advertising and entertainment through lots of stations and systems. The combo of new digital distribution modalities and developing audience consumption habits and demands has prolonged to struggle traditional M&E business models during 2009. In addition, it could tag the initiation of an drastic transformation..
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