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Mass Advertising Essays

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Niche Marketing
Niche MarketingThis is where firms give full attention to selling to a tiny market, because of these costs can be kept low as a result of savings manufactured by specialization. It will always be used by smaller firms as they can focus on establishing a powerful image and position within their niche. Likewise niche markets are usually overlooked by larger multinational organizations, who are certainly not interested in the reduced sales quantity yielded with a small section...
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