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Marketing Strategies Of Astro All Asia Systems Marketing Essay
Astro All Asia Networks is a Malaysia's leading cross-media group with relevance existence in DTH (Direct-To-Home) Tv set services, commercial radio and Tv set programming. The group includes of seven different set ups which includes MEASAT Broadcasting Network Systems (MBNS) or also known as Astro Television set, Astro Entertainment Network (AEN), Airtime Management & Television set Development Sdn Bhd (AMP) radio sites, Tayangan Unggul Sdn Bhd (TUSB), Astro Shaw..
Commercial marketing
Social Marketing: Effective Marketing Tool
This paper will try to consider sociable marketing as an effective tool in influencing open public behaviour. The concept of using interpersonal marketing used returned to implementation of family planning programs in USA in 1960s. But still social marketing hasn't evolved as a totally specialised self-discipline. In most of the cases unnecessary thrust on promotional aspect restricts communal marketing from obtaining desired behavioural change. Therefore for a better..
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