Marketing planning process Essays

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Importance of marketing planning process and the marketing audit
In this modern-day and competitive world every small and large company must plan its activities to build up its strategy also to achieve their targets more effectively. Among the primary components considered while developing a marketing plan is a marketing audit to determine the needs of a firm, to help them analyse the marketplace opportunities, plan marketing activities, use and monitor strategies and control the utilization of marketing resources. Hence it's essential..
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