Marketing ethics Essays

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Ethical Branding in Marketing
Keywords: moral branding, moral branding cases, ethics in branding The area of business and marketing requires more research in ethics. In ethics all issues except branding has been much studied after an intensive literature research. Brands can be found for well over a thousand years, but no one modern culture has given such importance to branding ethics as observed today. Brands are prevalent in every facet of life, food and clothing, production and intake, personality..
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