Local responsiveness Essays

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Marketing Case Study: eBay
Online trading program eBay were only available in 1995 when Pierre Omidyar began his unique online public sale site. Originating from United States, eBay grew rapidly and soon, internet surfers from worldwide were market size that was double that of US. With eBay's globalization into more than 23 countries, problems started to rise. The speed of eBay's globalization was, perhaps, too fast for the foreign countries to adapt to the e-commerce that is operated as an auction site..
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