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The differences between large and small companies
There is big different between large business and small and medium sized companies (SMEs), thus, some theories, tools and techniques which includes been identified and trusted in marketing might not exactly as relevant or useful to SMEs in program. At the same time, the frequent and fast changes developing in the market segments force SMEs to continually look for ways how to survive, grow and be competitive. The aim of this survey is to get the components of the original marketing..
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