Marketing plan of Philips laptop
Slogan - sense and simplicity
Key people- Founder - Gerard Philips
Chairman- Michiel Hessels
Employees- 121, 400 in 2007
The company was founded by Gerard Philips and established on 1891, in Eindhoven, holland. Its first product was light bulbs. Within the 1920s, the business started to produce other products, like-
Vacuum tubes (also known worldwide as 'valves'),
In 1939 they..
Brand Collateral of HP Laptops
As the lifestyle is changing, needs of folks are changing accordingly from more technology susceptible to advancement in gadgets use. People want faster paced life, leading to never-ending dreams to be satisfied. Desire to attain excellence in all departments of life makes life more interesting and increases the positive vibrance. Belonging to this information technology era, life without laptops is unimaginable.
Laptop sales in India are at an all time..