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Vorwerk thermomix
Strong brand
Attitude Towards THE THING Model Marketing Essay
The attitude is a mental predisposition to respond in a certain manner facing a brand, a good or an thing. In other conditions, the frame of mind is a discovered predisposition to act in a constantly favorable or unfavorable way regarding a given thing. This means the frame of mind is not inner however the results of encounters and information provided. Indeed, consumers have positive or negative sense towards a brandname. These feelings depend on the principles communicated..
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