When we think about leadership, a variety of thoughts mix our head: The first choice as a 'hero' or a 'great man' who accomplishes a major goal against all possibilities for his/her fans or a innovator as a uncommon and 'charismatic' individual with extra-ordinary qualities and a grand perspective. In fact, according to some scholars, the annals of the world is the annals of great men. The great-man theory of leadership is still of popular interest to showcase individual leadership..
Assumptions Of Consumer Behavior By Psychology Marketing Essay
The term consumer behaviour refers to the behaviours that consumer display in searching for, purchasing using, evaluating and disposing of products and servers. Psychology attempts to look at the consumers' behaviour in order to aid them to achieve maximum economic satisfaction. Human needs are unlimited while the resources available to satisfy the wishes are limited consequently man must choose among his infinite wants in order to achieve good satisfaction. Usually,..