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Emotional branding Essays

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Strong brand
Brand association Brand uniqueness and Brand experience
ABSTRACT Business environment has developed fast and fundamental amendments. Globalization has made the competition fierce and extends it beyond the country edges, socio-demographic data and therefore consumers behaviours also have changed. Person are well linked to each others sharing their feeling, experience among through digital mass media and hence having strong influences on each other behaviours. Add to this the fact that the world is converging into one global..
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