I have just been appointed to manage an fast moving consumer goods brand for a big organization. Now I am going to do a record about Dove this brand of fast moving consumer goods. I will record Dove's basic information, the sole of brand, marketing mix, and the way the marketing would change because of this brand above the stages of the product life cycle. Let me report these plainly right now. 2. Introduction Dove is engaged in the manufacture and sales of products related to human..