Customer profitability Essays

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The Customer Success Analysis
Industries are shifting from being product-centric to customer-centric. Customer relationship management is targeted to understand customer tendencies and success and leverage this info to more effectively take care of customers in a one-to-one relationship. The goal of CRM is to appeal to new customers, keep, up-sell, or cross-sell to existing customers. Customer profitability examination (CPA) is a new management accounting practice that has evolved in the ever..
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