Consumer durables Essays

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Whirlpool refrigerator
Marketing plan of philips's whirlpool refrigerator
1. EXECUTIVE SUMMARY The Pakistani consumer durables industry has observed a considerable change before year or two. Changing lifestyle, higher throw-away income in conjunction with increased affordability and a surge in advertising has been instrumental in bringing about a sea change in the consumer behaviour pattern. This industry consists of durable goods used for home purposes such as television sets, washing machines, refrigerators, microwave ovens, mobile..
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