5 Force Research On The Personal computer Industry Marketing Essay
In this chapter, firstly, there is a 5 force research on the PC industry and SWOT analysis on Lenovo will be conducted; second of all, the reasons to develop to global brand will be dealt with. And this section will give attention to five aspects to investigate Lenovo's brand strategy: brand strategy planning, brand personality setting, brand propagation and popularization, brand management and brand coverage.
4. 2 Laptop or computer INDUSTRY ANALYSIS
By using Porter's..
Advantages and Disadvantages of Rebranding
Brand identity awareness even as we understand it now appeared in the 19th century with the introduction of packaged goods. When products were no longer produced by local manufacturer the necessity for the brand image occurred. Mass production has a wider market orientation and often cheaper price. But competition with local products which were already familiar to consumers was impossible without differentiation and strong appealing image.