Colgate toothpaste Essays

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The New Toothbrush On Retail Cabinets Marketing Essay
The decision on where you can place the new toothbrush on retail racks is another essential requirement of positioning. Colgate-Palmolive chose to place the toothbrush among one of their existing products and a competitor's product. Adding the new toothbrush next to a competitor's product, it may lead to the buyer questioning which product is better, hopefully causing the buyer to try the new product, over its contending product. The perfection toothbrush should be displayed..
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