My aim for this assignment is to study the success of Chatime and what else they can do to be better, the brand Chatime is becoming sort of the Starbucks and BEANS & Tea Leaf. My research question is therefore what is their brand advertising strategy?
Lately in Malaysia, whenever we walk in a shopping mall and see a long queue collection before a beverage stall, people hanging around to get their cup of tea dished up in plastic glass, very high chance that it is Chatime. Chatime..
Hollys Coffee LOCATED IN Korea Franchising In Singapore Marketing Essay
Thanks to the growing popularity for Korean pop and Korean dramas, these are the main affects lately. To benefit from the trend, Hollys Caffeine, being the greatest coffee chain in Korea will project into Singapore through get better at franchising to get market share in the Food and Beverage industry. Hollys Espresso will distinguish itself from all of those other coffee string in Singapore by delivering their uniqueness and culture to Singapore. Hollys Espresso will stress..